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How it could have been

"With respect to commitments in other areas, such as levels of news and
spoken word, the Commission considers that setting across-the-board
requirements would not take into account the particular needs of
different communities or the differing resources of licensees."

Canadian Radio & Television Commissions in its 1998 review of news and  talk requirements

 
 

 

OUR SURVEY : 98FM

 

Like with most stations it seems that music looses out in the morning. Having said that during other hours 98fm does try to keep the talk to the minimum and just doing what the law forces them to do…yep, talk for 20% of the time! Here our researcher picked a random date in a week in February to survey 4 hours of 98fm, being 8am, 10am, 2pm and the 4pm hours. 98fm has one of the highest counts of songs played on daytime radio (37 songs in a 4 hour period) with the exception of the 8am hour. It also seems to have a high advertising count with about 12 minutes an hour on average.

 Morning Crew with Dermot Dave and Siobhan – 17th Feb 2006 – 8am-9am

 

8.00 News
8.05 Sports
8.07 Ads
8.08 Weather
8.08 Talk/competition promo
8.10 Gwen Steffani “What You waiting For”
8.13 Talk/competition promo and phone callers (for competition)
8.15 “Hard for me to loose in my life” “we can make it ….one night stand”
8.19 Traffic
8.19 Talk
8.21 Ads
8.24 Toll Trolls M&50
8.26 U2 “Sweetest Thing”
8.29 Talk
8.30 News
8.32 Sports
8.33 Ads
8.34 Weather
8.34 Uniting Nations “Out Of Touch/ Out Of Time”
8.37 Talk
8.38 Talk (pre recorded “Little Becky”)
8.41 Ads
8.45 Traffic
8.45 Weather
8.46 song from 2005
8.49 Talk
8.49/50 Hot Gossip
8.54 Talk
8.56 Ads
9.00 News and traffic

 

53% Talk – 32 minutes of news, comedy, talk and weather
20% Ads - 12 minutes of advertising
27% Music – 16 minutes of music
Only 5 songs played in the hour

 

The 98FM Workforce with Robbie Fogarty & Barry Dunne 10am-11am -17th Feb 2006

 

10.00 News
10.04 Dublin File
10.05 Sports
10.07 Ads
10.08 Jobs
10.08 Weather
10.09 Talk/Competition promo
10.09 Scissor Sister “Filthy/Gorgeous”
10.12 “Mary” 4 of Us
10.14 Talk
10.14 “Love Generation” Bob Sinclair
10.18 Damien Rice “Cannon Ball”
10.21 Ah-Ha “Take On Me”
10.24 Talk
10.26 Ads
10.30 Competition
10.31 Coldplay “Fix You”
10.34 “What is Love”….baby don’t hurt me, no more (early 90’s)
10.37 Talk
10.38 Ads
10.41 Talk-Competition
10.43 Evanessence “In the Shadows”
10.47 Pussycat Dolls “Stick With You”
10.50 Talk
10.51 Hot House Flowers “Give It Up”
10.54 Talk
10.55 Ads
11.00 News

29% Talk - 17 minutes of talk, sport, news and weather
21% Ads - 13 Minutes of Advertising
50% Music - 30 Minutes of music
10 songs played in the hou

 

The 98FM Workforce with Robbie Fogarty & Barry Dunne 2PM-3PM -17th Feb 2006

 

2.00 News
2.02 Dublin File
2.03 Sport
2.05 Ads
2.06 City Break
2.07 Weather
2.07 Talk
2.08 Sophie Ellis Baxter “Feel So Good”
2.11 The Killers “Mr Brightside”
2.14 Talk
2.14 Robbie Williams “Advertising Space”
2.17 Jingle
2.17 Scissor Sister “Take Your Mama”
2.20 Jingle
2.20 Van Morrison “Bright Side of the Road”
2.24 Ads
2.27 Talk
2.28 Gavin DeGraw “I Don’t Want To Be”
2.31 Talk/Ad/ promo for morning show
2.32 Faithless “Insomnia”
2.35 Jingle
2.36 2005 love song
2.39 Ads
2.43 Talk
2.44 Kelly Clarkson “Behind These Hazel Eyes”
2.47 Talk
2.48 80’s pop song
2.51 Jingle
2.51 Damien Rice & Lisa Hannigan “Unplayed Piano”
2.54 Talk
2.55 Ads
3.00 News.

20% Talk - 12 Minutes of talk, news, weather and sport
21% Ads - 13 Minutes of advertising
59% Music - 35 minutes of music
11 songs played in the hour

 

The 98Fm Home Run 4Pm-5Pm

 

4.00 News
4.04 Sports
4.06 Ads
4.07 Mini Bites(talk)
4.08 Weather
4.08 Talk
4.09 Eric Prydz “Call On Me”
4.12 No Doubt “Don’t Speak”
4.15 Bob Sinclar “Love Generation”
4.18 Jingle
4.19 David Gray “Sail Away”
4.22 Jingle
4.22 Cyndi Lauper “Girls Just Want to Have Fun”
4.25 Talk
4.26 Ads
4.30 Traffic
4.30 News headlines
4.31 Sport
4.32 Talk
4.33 Kelly Clarkson “Because of You”
4.36 Talk (M&50 Toll Trolls)
4.37 Samantha Mumba “Body to Body”
4.41 Jingle
4.42 Keane “The Last Time”
4.44 Talk
4.44 Ads
4.48 Traffic
4.49 Talk
4.50 James Blunt “Beautiful Dawn”
4.52 Nina “99 Red Balloons”
4.55 Jingle
4.55 Paddy Casey “Saints and Sinners”
4.58 Ads
5.00 News

21% Talk - 13 Minutes Talk, news and sport
19% Ads - 11 minutes of ads
60% Music - 36 Minutes of music
11 songs played in the hour
10pm–1am 98fm did a talk show. There was almost NO MUSIC for 3 full hours

 (Note: The name of all the songs have not been identified by the researcher. If the title and artist of a song is unknown then the genre is logged. Percentages are estimated as an approximate percentage on a 60 minute hour) All categories are rounded off to the nearest minute as some talk and songs are not exact 60 second minutes.

 

FAQ'S

Why is there so much talk on the radio?

It's the law. Under the broad casting acts of 1988 and amended in 2001, ALL radio stations must do a minimum of 20% news and current affairs. this is before you add general speech and talk, ads and station promos. There is very little room for music.

Who is responsible?

The RTE Authority for the RTE stations and the BCI (Broadcasting Commission of
Ireland) for all other non-RTE stations but ultimately the minister for communications is responsible for the act.

Why do all stations sound the same?

For non-RTE stations the BCI have refused again in 2005 to give any derogation
during 7am-7pm (the main time people actually listen to radio) from the 20% news and current affairs requirement.

Does this happen in other countries?

Not that we can find. We have searched extensively and found no other region where ALL stations are forced to do this. Click here for more information

So How much Talk does each station do?

2FM click here
98FM click here
Today fm click here
Q 102 click here
Spin 1038 click here
FM104 click here

If you have research from your area then email us

 

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